Been a while since my last “Marketing And Movie Trailers” post… …and as I’ve been to the movies a couple of times recently… (to see “The King’s Speech” and “The Black Swan”, since you ask) …thought it was time for another. “The King’s Speech” is attracting widespread praise and picking up numerous awards. Thoroughly deserved […]
Use And Abuse Of THIS Famous Headline
Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English… “Do You […]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 2
Here’s the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his “Business Profits Triangle”. In this section, we move on to discussing the second side of the triangle and that’s marketing. More specifically, direct response marketing. Also, discover what “Evil” really is… …plus some practical tips on mindset. […]
Crocodile Marketing Conference – Saturday Afternoon Session
“Anything that gets in the way of allowing the money to come in is EVIL!” – Pete Godfrey Two sessions this afternoon… …and in a change of schedule Pete Godfrey delivered his “Cash Copy Made Easy” presentation. I guess Pete and Dave made a call on the level of experience of the audience and decided […]
Crocodile Marketing Conference – Saturday Morning Session
OK, I’m here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer’s Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn’t too bad as it turned out… …but I wouldn’t want to do it everyday! Morning session kicked off with […]
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