One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]
Marketing And How The Mega-Rich Get “Satisfaction”
Noticed this in the local paper today…“Rolling Stones’ $7.2m Gig”. “The Rolling Stones have been named the world’s highest-paid private performers. The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per private performance a new book has revealed.” The book in question is “Pop Babylon” by Imogen Edward-Jones. Wonder if […]