Last week I talked about some general health and fitness tips for copywriters. This week I’m going to mention a few resources that I’ve found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an overly sedentary lifestyle. This can have all sorts of undesirable consequences, not […]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]
“Scientific Advertising In The 21st Century” – Part 2
Welcome to Part 2 of this series “Scientific Advertising In The 21st Century”. Hopkins begins the second chapter (“Just Salesmanship”) as follows… “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Success and failures in both lines […]
Marketing – Product Review – “The Secrets Of A 10% Conversion Rate”
A while back I mentioned an interesting report called “The Secrets Of A 10% Conversion Rate” recommended by master copywriter Michel Fortin. I promised a review and (finally!) here it is. This may sound arrogant of me, but sometimes when you get a new course or book it’s main value is confirming that you already […]
What Copywriters Can Learn From Supermarket Queues (…And Airports!)
Had to go into the city today for an adjustment at my chiropractor. On the way back I had to pop into a supermarket to pick up some groceries (ah…the exciting life of a freelance copywriter). Because it was lunchtime, there was a huge queue and I ended up having to wait about 10 minutes to […]
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