…when there’s a plausible reason. Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg’s “Special K”. Now, at the beginning of the year many people make new resolutions to lose weight or get fit. And Kellogg’s take advantage of this in their advertising at the beginning […]
Copywriter Peter Stone…
…is back posting on his blog after a lenghty hiatus. He’s promised one of his videos on copywriting which, if it’s up to previous standards, will be well worth the wait. In the meantime, he has a couple of valuable tips in answer to a reader’s question… “How can I sell more of my copy?”.
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]
“The Dark Knight”, The Social Mood And Copywriting
The new Batman movie, “The Dark Knight” is a massive hit and looks like it could challenge “Titanic” as the biggest grossing movie of all time. I went to see it yesterday and loved it. Best film I’ve seen all year. To paraphrase one reviewer “It’s visually stunning and works both as a conventional all-action […]
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