Received this marketing piece with a recent issue of Australian “Men’s Health”… It’s for a product called… “The Men’s Health Big Book Of 15-Minute Workouts”. Now it caught my attention as being both… 1) A good example of re-purposing and re-using content; and 2) Also a good example of an attractive product idea. The monthly […]
No B.S. Trust-Based Marketing – Book Review
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the cover), which is a BIG plus as far as I’m concerned. OK so is this “Trust-Based […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
Better Website Conversion Tips – Recap And Summary
Time to bring this somewhat sprawling series on “Better Website Conversion Tips” to a close. Below are the links to the individual posts in the series to make it easy for you to review and revisit particular sections. To summarise the key points… 1) Design your pages with the principles of direct response marketing in […]
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