Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good. In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate. Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective […]
Even Big Companies Struggle With Core Marketing Concepts…
…like positioning. I was in Hungry Jack’s the other day grabbing a bite to eat “on the run”. (For non-Australian readers Hungry Jack’s is the name Burger King operates under in Australia…that in itself is an interesting story.) As I was sitting there munching through my Double Cheeseburger, I noticed the ad copy on the […]
Marketing Lessons From…Mixed Martial Arts??
One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle. We seem to share the same love of movies and I like his somewhat quirky style. But I wondered if he had gone too far with this post…
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]
More About Copywriting Legend Rosser Reeves
In a previous post (“Attention Copywriters – Differentiate Or Die”) I mentioned legendary copywriter and ad-man Rosser Reeves. Here’s a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising and was an advocate of what was known as the “Hard Sell” approach to advertising. […]
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