Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]
Archives for 2008
Copywriting Great Gary Halbert On Mindset
While I was checking out the new series of “Boron Letters 2.0” last week, I noticed another article in the Gary Halbert Newsletter archives titled “Mindset”. This looks like it might be a draft “from the archives” because Gary’s son Bond has added some notes. It contains a typical Halbert story with a message…
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]
A Single Letter Can Make A Difference In Copywriting
You’re probably familiar with the idea that in copywriting every word counts. But how about the difference a single letter can make? There’s a fairly famous case…
Great News For Copywriters…
…and all Direct Response Marketers. Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father…
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