…and the implications for copywriters and marketers. I’ve mentioned the discipline of “Socionomics” on the blog before and the idea that events are to a large extent driven by “social mood”. Elections are obviously a very clear expression of the popular mood. So what can we as copywriters and marketers glean from the results of […]
Copywriting Notes – Dealing With Procrastination
Copywriters obviously aren’t the only people who struggle with the demon of procrastination. But, as I said in a previous post about dealing with “resistance” it’s something that anyone involved in a creative endeavour seems to struggle with. Procrastination comes in various forms. One is the idea that you don’t know enough just yet to […]
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]
How Almost Any Copywriter Can Instantly Double Their Reading Speed
As a copywriter, I read an enormous amount of material. I’m going to take a wild guess and say that’s the case for most copywriters (and many business people as well). Now, I have looked into ways to increase the speed at which I read. I’ve got books about speed reading (even “Speed Learning”). I […]
Copywriting Notes – What To Do When You Think You’re A Complete Idiot
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing. They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!). But for most copywriters (and entrepreneurs, as well) it’s something that comes with the […]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- Next Page »