In Chapter 19 of the copywriting classic “Scientific Advertising”, Claude Hopkins turns his attention to the subject of “Letter Writing”. By “Letter Writing”, Hopkins of course means classic direct mail. Here are his initial comments…
Copywriting Gold Found In Bird Droppings?*!?
Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in “Bird Droppings”. You see…
Russian Roulette For Business Owners…
…who don’t use direct response marketing and copywriting. In the UK “Daily Telegraph” is this article… “Marketing Spend Falls At Sharpest Rate For Nine Years”. A recent survey found that…
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]
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