The chill winds of hard economic times are blowing across the world and hitting some places more than others. I’ve refrained from commenting about the economic situation so far, but I will be posting about the implications for copywriting and sales messages. The “social mood” definitely has implications for sales promotions. However, that’s not what […]
Archives for July 2008
Why Do Big Financial Institutions Have Such Dumb Advertising?
In the City today I couldn’t help notice a new advertising campaign from BT Financial Group, one of the big local funds managers. It’s promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display ads. There’s a whole series of these advertisements and they all have a question theme […]
Wonderful Example Of An Intriguing Headline
Had to share this wonderful example of the use of intrigue that I came across in today’s UK “Daily Telegraph”. “The Sticky Toffee Pudding Mystery” The article leads off…
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]