In the first two parts of this series on how marketers can quickly and easily create Info Products to use in their business… …we looked at how you can use Private Label Rights material… “Info Products For Marketers Made Easy – Part 1” …and also how to use articles… “Info Products For Marketers Made Easy […]
Hey YOU! – Copywriting Tips To Grab Attention
Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
No Such Thing As Poor Publicity For Jack Wills
This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex… “Jack Wills censured for ‘overtly sexual’ catalogue” There’s also a “Royal” connection (apparently Prince Harry is a fan of the label) which always adds spice to stories like this. And to support my argument about the […]
Crocodile Marketing Conference – Saturday Morning Session
OK, I’m here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer’s Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn’t too bad as it turned out… …but I wouldn’t want to do it everyday! Morning session kicked off with […]