Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Copywriting Video – More About The “Nitty Gritty”
Here’s another video from the “Copywriting Checklist” series from John Carlton. Gee, the last one I posted was a month ago! This is a follow up to that previous video. It’s titled “Nitty-Gritty: Discussion”. In it John hammers home the point that it’s benefits, not features, that need to be emphasised in copy. I’d go […]