It’s that time of the month when we look ahead to creating… …a marketing calendar for December 2012. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE do not neglect the […]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
Positioning And Marketing – The Joy And The Hurt Of It
“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]