One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]
Copywriting Notes – Olympic Lessons
Coming towards the end of the 2008 Olympics, couple of observations about success occur to me. Now, I will confess that I’m not a great sports fan and I haven’t been watching the games much. I’m also somewhat dubious about the idea of using athletes and sportsmen and women as role models in other fields […]
Copywriting Notes – What To Do When You Think You’re A Complete Idiot
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing. They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!). But for most copywriters (and entrepreneurs, as well) it’s something that comes with the […]