If you’ve been wondering what’s been going on here at “Maximum Results Copywriting” with the blog… …lack of posting, posts disappearing etc… …well unfortunately the site got hacked. If you found your browser being hijacked and directed away to another site… …or you were alerted to a virus threat… …many apologies. After being alerted to […]
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the “Financial Times”… “Five Myths About Business Failure In A Downturn” …and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have prevented many problems arising in the first place. The five myths are…
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]