Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer. Shameless plug – you can get all the details at www.QuickGym.com.au. In just 4 minutes […]
“Scientific Advertising In The 21st Century” – Part 12 “Strategy”
Welcome back to this series of articles discussing the copywriting classic “Scientific Advertising” by Claude Hopkins. Chapter 12 deals with the topic of “Strategy”. Hopkins clearly saw business and marketing as a highly competitive endeavour…